About Us

We’re a family of four — two grown-ups, a very curious 8-year-old, and a very chaotic 2-year-old.


Like a lot of people, we used to pretend we understood things we didn’t.

We’re a family of four — two grown-ups, a very curious 8-year-old, and a very chaotic 2-year-old.


Like a lot of people, we used to pretend we understood things we didn’t.

It started when our nephews hit high school — and suddenly, every family chat turned into a dictionary hunt.

Then one day, we tried explaining inflation to our 8-year-old using juice boxes and toy coins… and it actually worked. For us, too.

🔤 The simpler the explanation, the faster we understood it.
✏️ So we kept going — drawing, simplifying, rethinking how we learn.
💡 Now we turn big ideas into playful explainers anyone can get — whether you're five, fifteen, or just faking it till you do.

👨‍👩‍👧‍👦 We test everything with our in-house chaos agents (a.k.a. the kids).
And we hope it helps your family as much as it’s helped ours.